・Silhouette
Balance: Placement and natural connection of reference lines and reference points
Rhythm: Extraction of material and subject contours, and playfulness
・Texture
Material: Reproduction of impressions and atmospheric sensations evoked by associations
Shadow: Reproduction of expressions based on the intensity of light
Movement: Expression of secondary silhouettes when in motion, based on weight and lightness
・Components
Resolution: Complementary filling of rhythm that cannot be expressed solely through silhouettes
Focus Points: Creating points of interest that do not clash with the balance point, creating rhythm in relation to peripheral visual focus
System: Extraction of designs that blend with dress codes and systems
・Structure
Assembly: Natural connections and combinations of easily understandable and efficient shapes
Integration: Easy-to-understand depth and arrangement
・Practicality
Everyday Applicability: Consideration and functionality tailored to the nature of the subject and everyday life
・Enjoyment
Ideas: Realization of elements yet untried
Value: Innovative and groundbreaking attempts and challenges
Constraints
Consistency: Reproducing concepts within a specific timeframe
Investment: Selecting elements and processes that are appropriate for the users and desired experimentation
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Breaking down the design into elements
・Silhouette center of gravity: Reference lines, placement of reference points and natural connections. ・Slow and steady: Extraction of the outline of materials and objects and playfulness.
Texture and material: Reproduces the image and atmosphere associated with the impression. Shadow: Reproduces facial expressions depending on the amount of light hitting the object. Movement: Reproduces the secondary silhouette when moving depending on the weight and lightness.
Part resolution: Compensating for the tempo that cannot be expressed in a silhouette. Showcase: Creating a highlight that does not clash with the center of gravity, and tempo with the peripheral focus. System: Extracting a design that fits in with the dress code or style.
・Structural set: A natural connection and combination of shapes that are easy to understand and efficient. Accumulation: Easy-to-understand depth and arrangement.
・Practicality and commonality: Consideration and functionality that suits the nature of the subject and daily life
・Fun ideas: Realization of elements that have not been tried before: Novel and groundbreaking attempts and challenges
・Constraints and consistency: Reproducing the concept over a certain period of time Investment: Selecting just the right amount of elements and processes to suit the target users and the content you want to try